Friday, May 25, 2018

Press Release : Cooking Healthy,wholesome meals for Ramadhan with Norwegian Fjord Trout

Cooking Healthy, Wholesome Meals for Ramadan with Norwegian Fjord Trout
During Ramadan it is particularly important to eat foods that are safe and rich in nutrients to keep your energy levels up, your mental focus clear and your body running optimally throughout the day.

The Norwegian Fjord Trout can be a vital part of your diet during this time as it is high in protein and full of antioxidants and essential omega 3 fats.  It is an important ingredient to consider in cooking for berbuka puasa and sahur.

According to "Alexandra Prahabaran, a certified nutritionist, Norwegian Fjord Trout is ideal for cooking healthy, balanced and wholesome meals during Ramadan.  The protein-rich trout will help prevent hunger and fatigue till it’s time for berbuka puasa.  Healthy omega 3 fats in it will boost mental focus too."

  1. Pakar pemakanan Alexandra Prabaharan mempersembahkan 3 jenis lauk menyeluruh dan berkhasiat dengan menggunakan ikan Trout Fjord Norway untuk bulan puasa Ramadan.

Alexandra shares recipes and tips on how to cook Norwegian Fjord Trout, turning out delectable dishes with it in the shortest time.

  1. Alexandra prepping up the Norwegian Fjord Trout before putting into the oven

  1. Mr Jon Erik Steenslid, the Norwegian Seafood Council director for South-East Asia telling about the pristine conditions under which the Norwegian Fjord Trout is bred in Norway

“The Norwegian Fjord Trout has become a popular fish of choice among Malaysians,” says Mr Jon Erik Steenslid, the Norwegian Seafood Council director for South-East Asia.  “From our recent Seafood Consumer Index, an annual survey conducted by the Norwegian Seafood Council, the results show that 3 out of 4 Malaysians think it’s important to know the origin of their seafood and 1 out of 2 Malaysians prefer to buy Fjord Trout from Norway.”

"The Norwegian Fjord Trout is now widely available in markets, supermarkets and seafood stores in Malaysia."

The Norwegian Fjord Trout is similar to salmon but its flesh has a deep red-orange colour with white marbling that gives the fillets a luxurious feel. Norwegian Fjord Trout has a remarkably rich flavour, with a pure aftertaste. It has a lustrous and silvery skin like salmon and grows to a weight of 2.5 kilos, which  is a bit smaller than salmon.

Norway has the perfect living conditions for Fjord Trout, being surrounded by ice-cold waters with fjords stretching deep into its coastline. It is farmed in the ocean, in the pure, cold Norwegian fjords where seawater meets fresh meltwater from the glaciers and snow, in a process meeting the highest standards in regard to environment and sustainability.

Norway is a world-renowned pioneer when it comes to modern trout and salmon farming. Generations of experience with harvesting from the sea, has given Norwegians unique knowledge in what it takes to manage these resources in the right way and deliver fish of the highest quality possible.

Norway is the second largest seafood exporter in the world, and the world’s largest producer of farmed Atlantic salmon and Fjord Trout. Harvesting from the seas has always been an important part of Norwegian culture and history. In fact, fishing was a vital premise for the first Norwegians being able to settle and live along the cold, windy coastline of this northern country.

For centuries seafood has been both a basic source of food and an important trade for Norway. This has given Norwegians unsurpassed knowledge and experience in every aspect of handling these precious treasures from the sea.

About Norwegian Seafood Council
The Norwegian Seafood Council (NSC) is owned by the Ministry of Trade, Industry and Fisheries. The Norwegian seafood industry finances its activities through fees levied on all exports of Norwegian seafood. NSC is the approval authority for Norwegian seafood exporters. Headquartered in Tromsø, NSC has presence in major markets around the world aiming to increase the value of Norwegian seafood resources. NSC oversees the administration and use of the trademark “Seafood from Norway”, a joint value for the Norwegian seafood industry. Together with the industry, NSC aims to increase the demand for and consumption of seafood from Norway. For more information, please visit

“Seafood from Norway” Trademark
Seafood will always be an essential part of our diet. However, consumers today are increasingly focused on the origin of food, how it is produced and how it meets concerns regarding sustainability. Norway was built on its seafood industry, and managing its ocean resources in a sustainable manner.
The new trademark “Seafood from Norway” is addressing these matters, founded on a genuine concern for environment. This trademark is a symbol of origin and quality for all Norwegian seafood, farmed or wild caught in Norway’s cold, clear waters.  Because there is no doubt about it: Origin matters.

No comments:

Post a Comment